AdUp OÜ

Active Registry code 16554870 OÜ Tallinn Registered 16 Aug 2022
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AdUp OÜ is a OÜ based in Tallinn, registry code 16554870, status: active. Main activity: Web search portal activities. According to EMTA, turnover for Q3 2026 was €517 482 with employees.

Turnover
517 482 €
↑ 936.8% vs Q2 2026
State taxes
—
Labour taxes
—
Employees
—

Q3 2026 · data from the Tax and Customs Board (EMTA)

Position in the industry Computing infrastructure, data processing, hosting and other information service activities · EMTAK 63

  • Turnover · Q3 2026 517 482 €
    industry median 17 575 € · companies in the industry: 1 012
  • Revenue · 2025 147 752 €
    industry median 5 110 € · companies in the industry: 2 187
  • Net profit margin · 2025 33.5 %
    industry median 9.5 % · companies in the industry: 1 292

Taxes and turnover

Q4 2023 – Q3 2026
Turnover, € thousand Q3 2026: 517 482 € · +936.8% vs Q2 2026 · industry median 17 575 € · above 91% of the industry
0200400600Q4 2023 Company: 159 834 € Industry median: 18 245 €Q4·23Q1 2024 Company: 230 270 € Industry median: 19 996 €Q2 2024 Company: 244 804 € Industry median: 16 991 €Q2·24Q3 2024 Company: 296 772 € Industry median: 16 000 €Q4 2024 Company: 552 334 € Industry median: 17 517 €Q4·24Q1 2025 Company: 390 060 € Industry median: 17 803 €Q2 2025 Company: 40 178 € Industry median: 16 890 €Q2·25Q3 2025 Company: 5 232 € Industry median: 18 033 €Q4 2025 Company: 503 € Industry median: 18 004 €Q4·25Q1 2026 Company: 7 727 € Industry median: 18 420 €Q2 2026 Company: 49 913 € Industry median: 17 757 €Q2·26Q3 2026 Company: 517 482 € Industry median: 17 575 €Q3·260200400600Q4 2024 Company: 552 334 € Industry median: 17 517 €Q1 2025 Company: 390 060 € Industry median: 17 803 €Q1·25Q2 2025 Company: 40 178 € Industry median: 16 890 €Q3 2025 Company: 5 232 € Industry median: 18 033 €Q3·25Q4 2025 Company: 503 € Industry median: 18 004 €Q1 2026 Company: 7 727 € Industry median: 18 420 €Q1·26Q2 2026 Company: 49 913 € Industry median: 17 757 €Q3 2026 Company: 517 482 € Industry median: 17 575 €Q3·26
  • Company
  • Industry median

Industry: Computing infrastructure, data processing, hosting and other information service activities (the EMTAK division of the main activity). Median: half of the industry is above, half below.

State taxes, € Q3 2025: 3 174 € · −36.2% vs Q2 2025
01 0002 0003 0004 0005 000Q4 2023 Company: 1 315 €Q4·23Q1 2024 Company: 789 €Q2 2024 Company: 1 846 €Q2·24Q3 2024 Company: 2 367 €Q4 2024 Company: 3 146 €Q4·24Q1 2025 Company: 4 046 €Q2 2025 Company: 4 972 €Q2·25Q3 2025 Company: 3 174 €Q4 2025 Company: —Q4·25Q1 2026 Company: —Q2 2026 Company: —Q2·26Q3 2026 Company: —Q3·2601 0002 0003 0004 0005 000Q4 2024 Company: 3 146 €Q1 2025 Company: 4 046 €Q1·25Q2 2025 Company: 4 972 €Q3 2025 Company: 3 174 €Q3·25Q4 2025 Company: —Q1 2026 Company: —Q1·26Q2 2026 Company: —Q3 2026 Company: —Q3·26
Figures by quarter
Quarter Turnover, € State taxes, € Labour taxes, € Employees
Q3 2026 517 482 — — —
Q2 2026 49 913 — — —
Q1 2026 7 727 — — —
Q4 2025 503 — — —
Q3 2025 5 232 3 174 3 347 —
Q2 2025 40 178 4 972 5 020 —
Q1 2025 390 060 4 046 4 136 —
Q4 2024 552 334 3 146 3 236 —
Q3 2024 296 772 2 367 2 457 —
Q2 2024 244 804 1 846 1 911 —
Q1 2024 230 270 789 819 —
Q4 2023 159 834 1 315 1 365 —
Q3 2023 187 092 80 — —
Q2 2023 112 976 174 — —
Q1 2023 7 764 — — —

Financials by year

2023 – 2025
Revenue, € thousand 2025: 147 752 € · −82.4% vs 2024 · industry median 5 110 € · above 85% of the industry
02004006008001 0002023 Company: 331 850 € Industry median: 4 503 €20232024 Company: 838 517 € Industry median: 4 515 €20242025 Company: 147 752 € Industry median: 5 110 €202502004006008001 0002023 Company: 331 850 € Industry median: 4 503 €20232024 Company: 838 517 € Industry median: 4 515 €2025 Company: 147 752 € Industry median: 5 110 €2025
  • Company
  • Industry median

Industry: Computing infrastructure, data processing, hosting and other information service activities (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit, € thousand 2025: 49 430 € · −72.3% vs 2024 · industry median 0 € · above 90% of the industry
0501001502002023 Company: 79 087 € Industry median: 0 €20232024 Company: 178 173 € Industry median: 0 €20242025 Company: 49 430 € Industry median: 0 €20250501001502002023 Company: 79 087 € Industry median: 0 €20232024 Company: 178 173 € Industry median: 0 €2025 Company: 49 430 € Industry median: 0 €2025
  • Company
  • Industry median

Industry: Computing infrastructure, data processing, hosting and other information service activities (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit margin, % 2025: 33.5 % · +12.2 pp vs the year before · industry median 9.5 % · above 69% of the industry
0102030402023 Company: 23.8 % Industry median: 15.6 %20232024 Company: 21.2 % Industry median: 12.2 %20242025 Company: 33.5 % Industry median: 9.5 %20250102030402023 Company: 23.8 % Industry median: 15.6 %20232024 Company: 21.2 % Industry median: 12.2 %2025 Company: 33.5 % Industry median: 9.5 %2025
  • Company
  • Industry median

Industry: Computing infrastructure, data processing, hosting and other information service activities (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Assets, € thousand 2025: 138 933 € · −48.3% vs 2024
01002003002023 Company: 90 740 €20232024 Company: 268 766 €20242025 Company: 138 933 €202501002003002023 Company: 90 740 €20232024 Company: 268 766 €2025 Company: 138 933 €2025
Equity, € thousand 2025: 138 757 € · −48.1% vs 2024
01002003002023 Company: 89 087 €20232024 Company: 267 260 €20242025 Company: 138 757 €202501002003002023 Company: 89 087 €20232024 Company: 267 260 €2025 Company: 138 757 €2025
Employees 2025: 2 · +100.0% vs 2024 · industry median 1 · above 70% of the industry
0.00.51.01.52.02023 Company: 1 Industry median: 120232024 Company: 1 Industry median: 120242025 Company: 2 Industry median: 120250.00.51.01.52.02023 Company: 1 Industry median: 120232024 Company: 1 Industry median: 12025 Company: 2 Industry median: 12025
  • Company
  • Industry median

Industry: Computing infrastructure, data processing, hosting and other information service activities (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Financials by year
Year Revenue, € Net profit, € Labour costs, € Assets, € Equity, € Employees
2025 147 752 49 430 25 935 138 933 138 757 2
2024 838 517 178 173 23 900 268 766 267 260 1
2023 331 850 79 087 3 990 90 740 89 087 1

Figures from the company’s own (non-consolidated) balance sheet and income statement. A loss is shown with a minus sign.

Financial ratios for 2025

Net profit margin
33.5 %
Net profit / revenue
Return on equity (ROE)
35.6 %
Net profit / equity
Return on assets (ROA)
35.6 %
Net profit / assets
Equity ratio
99.9 %
Equity / assets
Debt ratio
0.1 %
Liabilities / assets
Current ratio
789.39
Current assets / current liabilities
Revenue per employee
73 876 €
Revenue / average full-time employees
Labour cost per employee per month
1 081 €
Labour costs / employees / 12 months (incl. employer taxes)

Annual reports

PDFs from e-Äriregister
Annual reports
Year Period Filed Report Documents
2025 1 Jan 2025 – 31 Dec 2025 1 Jul 2026 Company’s own e-Äriregister
2024 1 Jan 2024 – 31 Dec 2024 27 Jun 2025 Company’s own e-Äriregister
2023 16 Aug 2022 – 31 Dec 2023 27 Jun 2024 Company’s own e-Äriregister

Board

Right of representation

Any member of the management board may represent the private limited company in all transactions.

Owners

Beneficial owners

Founders and other persons

shared board members, owners or beneficial owners

Activities (EMTAK)

  • 63911Web search portal activities Main

Rulings 11

All rulings (PDF)
Rulings
Number, date Title Deadline State Document
Ä 50208753 / 10
18 Nov 2025
 Amendment entry In force
18 Nov 2025
 PDF
Ä 50208753 / 9
10 Nov 2025
 Amendment entry In force
10 Nov 2025
 PDF
Ä 50208753 / M1
4 Nov 2025
 Ruling to eliminate deficiencies 19 Nov 2025 Deficiencies eliminated
10 Nov 2025
 PDF
Ä 50208753 / 8
10 Oct 2025
 Entry refused In force
28 Oct 2025
 PDF
Ä 50208753 / 7
22 Jul 2025
 Amendment entry In force
22 Jul 2025
 PDF
Ä 50208753 / 6
16 Sep 2024
 Amendment under Code of Civil Procedure § 595¹ (1) In force
16 Sep 2024
 PDF
Ä 50208753 / 5
26 Oct 2023
 Amendment entry In force
26 Oct 2023
 PDF
Ä 50208753 / 4
27 Jul 2023
 Amendment entry In force
27 Jul 2023
 PDF
Ä 50208753 / 3
1 May 2023
 Amendment entry In force
1 May 2023
 PDF
Ä 50208753 / 2
17 Apr 2023
 Amendment entry In force
17 Apr 2023
 PDF
Ä 50208753
16 Aug 2022
 First entry In force
16 Aug 2022
 PDF

Sources: e-Äriregister and EMTA. Data updated 31 Oct 2026. Open at the source ↗ · Report an error in the data