MUST KUUL OÜ

Active Registry code 14141572 OÜ Vaimastvere küla Registered 27 Oct 2016
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MUST KUUL OÜ is a OÜ based in Vaimastvere küla, registry code 14141572, status: active. Main activity: Activities of advertising agencies. Its annual report for 2025 shows revenue of €1 016 and 0 employees.

Revenue
1 016 €
↓ 9.3% vs 2024
Employees
0
±0 vs 2024

2025 · annual report, e-Äriregister

Position in the industry Activities of advertising, market research and public relations · EMTAK 73

  • Revenue · 2025 1 016 €
    industry median 14 652 € · companies in the industry: 3 983
  • Net profit margin · 2025 -204.6 %
    industry median 8.6 % · companies in the industry: 3 053

Taxes and turnover

No tax data available. EMTA publishes data for those who paid state taxes, filed a VAT return or had employees in the quarter. New and small companies may be missing.

Financials by year

2017 – 2025
Revenue, € 2025: 1 016 € · −9.3% vs 2024 · industry median 14 652 € · above 24% of the industry
05 00010 00015 0002017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 11 437 € Industry median: 13 798 €20192020 Company: 3 345 € Industry median: 12 176 €20202021 Company: 1 610 € Industry median: 13 429 €20212022 Company: 2 851 € Industry median: 13 712 €20222023 Company: 1 100 € Industry median: 14 413 €20232024 Company: 1 120 € Industry median: 14 799 €20242025 Company: 1 016 € Industry median: 14 652 €202505 00010 00015 0002018 Company: — Industry median: —2019 Company: 11 437 € Industry median: 13 798 €20192020 Company: 3 345 € Industry median: 12 176 €2021 Company: 1 610 € Industry median: 13 429 €20212022 Company: 2 851 € Industry median: 13 712 €2023 Company: 1 100 € Industry median: 14 413 €20232024 Company: 1 120 € Industry median: 14 799 €2025 Company: 1 016 € Industry median: 14 652 €2025
  • Company
  • Industry median

Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit, € 2025: -2 079 € · −438.6% vs 2024 · industry median 382 € · above 17% of the industry
-4 000-2 00002 0004 0006 0002017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 4 906 € Industry median: 731 €20192020 Company: 1 713 € Industry median: 591 €20202021 Company: 500 € Industry median: 871 €20212022 Company: 1 660 € Industry median: 543 €20222023 Company: -51 € Industry median: 751 €20232024 Company: -386 € Industry median: 585 €20242025 Company: -2 079 € Industry median: 382 €2025-4 000-2 00002 0004 0006 0002018 Company: — Industry median: —2019 Company: 4 906 € Industry median: 731 €20192020 Company: 1 713 € Industry median: 591 €2021 Company: 500 € Industry median: 871 €20212022 Company: 1 660 € Industry median: 543 €2023 Company: -51 € Industry median: 751 €20232024 Company: -386 € Industry median: 585 €2025 Company: -2 079 € Industry median: 382 €2025
  • Company
  • Industry median

Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit margin, % 2025: -204.6 % · −170.2 pp vs the year before · industry median 8.6 % · above 2% of the industry
-300-200-10001002017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 42.9 % Industry median: 10.2 %20192020 Company: 51.2 % Industry median: 12.5 %20202021 Company: 31.1 % Industry median: 14.5 %20212022 Company: 58.2 % Industry median: 11.4 %20222023 Company: -4.6 % Industry median: 11.7 %20232024 Company: -34.5 % Industry median: 10.8 %20242025 Company: -204.6 % Industry median: 8.6 %2025-300-200-10001002018 Company: — Industry median: —2019 Company: 42.9 % Industry median: 10.2 %20192020 Company: 51.2 % Industry median: 12.5 %2021 Company: 31.1 % Industry median: 14.5 %20212022 Company: 58.2 % Industry median: 11.4 %2023 Company: -4.6 % Industry median: 11.7 %20232024 Company: -34.5 % Industry median: 10.8 %2025 Company: -204.6 % Industry median: 8.6 %2025
  • Company
  • Industry median

Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Assets, € 2025: 6 259 € · −25.0% vs 2024
02 0004 0006 0008 00010 0002017 Company: —20172018 Company: —20182019 Company: 4 906 €20192020 Company: 6 619 €20202021 Company: 7 119 €20212022 Company: 8 779 €20222023 Company: 8 723 €20232024 Company: 8 340 €20242025 Company: 6 259 €202502 0004 0006 0008 00010 0002018 Company: —2019 Company: 4 906 €20192020 Company: 6 619 €2021 Company: 7 119 €20212022 Company: 8 779 €2023 Company: 8 723 €20232024 Company: 8 340 €2025 Company: 6 259 €2025
Equity, € 2025: 6 116 € · −26.6% vs 2024
02 0004 0006 0008 00010 0002017 Company: —20172018 Company: —20182019 Company: 4 906 €20192020 Company: 6 619 €20202021 Company: 7 119 €20212022 Company: 8 779 €20222023 Company: 8 723 €20232024 Company: 8 333 €20242025 Company: 6 116 €202502 0004 0006 0008 00010 0002018 Company: —2019 Company: 4 906 €20192020 Company: 6 619 €2021 Company: 7 119 €20212022 Company: 8 779 €2023 Company: 8 723 €20232024 Company: 8 333 €2025 Company: 6 116 €2025
Employees 2025: 0 · industry median 1 · above 2% of the industry
0.00.20.40.60.81.02017 Company: 0 Industry median: —20172018 Company: 0 Industry median: 120182019 Company: 0 Industry median: 120192020 Company: 0 Industry median: 120202021 Company: 0 Industry median: 120212022 Company: 0 Industry median: 120222023 Company: 0 Industry median: 120232024 Company: 0 Industry median: 120242025 Company: 0 Industry median: 120250.00.20.40.60.81.02018 Company: 0 Industry median: 12019 Company: 0 Industry median: 120192020 Company: 0 Industry median: 12021 Company: 0 Industry median: 120212022 Company: 0 Industry median: 12023 Company: 0 Industry median: 120232024 Company: 0 Industry median: 12025 Company: 0 Industry median: 12025
  • Company
  • Industry median

Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Financials by year
Year Revenue, € Net profit, € Labour costs, € Assets, € Equity, € Employees
2025 1 016 -2 079 0 6 259 6 116 0
2024 1 120 -386 0 8 340 8 333 0
2023 1 100 -51 0 8 723 8 723 0
2022 2 851 1 660 0 8 779 8 779 0
2021 1 610 500 0 7 119 7 119 0
2020 3 345 1 713 0 6 619 6 619 0
2019 11 437 4 906 0 4 906 4 906 0
2018 — — — — — 0
2017 — — — — — 0

Figures from the company’s own (non-consolidated) balance sheet and income statement. A loss is shown with a minus sign.

Financial ratios for 2025

Net profit margin
-204.6 %
Net profit / revenue
Return on equity (ROE)
-34.0 %
Net profit / equity
Return on assets (ROA)
-33.2 %
Net profit / assets
Equity ratio
97.7 %
Equity / assets
Debt ratio
2.3 %
Liabilities / assets
Current ratio
29.08
Current assets / current liabilities

Annual reports

PDFs from e-Äriregister
Annual reports
Year Period Filed Report Documents
2025 1 Jan 2025 – 31 Dec 2025 16 Mar 2026 Company’s own e-Äriregister
2024 1 Jan 2024 – 31 Dec 2024 24 Feb 2025 Company’s own e-Äriregister
2023 1 Jan 2023 – 31 Dec 2023 17 Mar 2024 Company’s own e-Äriregister
2022 1 Jan 2022 – 31 Dec 2022 23 Apr 2023 Company’s own e-Äriregister
2021 1 Jan 2021 – 31 Dec 2021 18 May 2022 Company’s own e-Äriregister
2020 1 Jan 2020 – 31 Dec 2020 3 Jun 2021 Company’s own e-Äriregister
2019 1 Jan 2019 – 31 Dec 2019 26 Jun 2020 Company’s own e-Äriregister

Board

Right of representation

Any member of the management board may represent the private limited company in all transactions.

Owners

Owner in

Beneficial owners

  • Heli Malm
    Direct ownership · since 4 Sep 2018
  • Sten Kütt
    Direct ownership · since 4 Sep 2018

Founders and other persons

  • Heli Malm
    Founder · 1 250 € · 27 Oct 2016
  • Sten Kütt
    Founder · 1 250 € · 27 Oct 2016
shared board members, owners or beneficial owners

Activities (EMTAK)

  • 73111Activities of advertising agencies Main
Rulings
Number, date Title Deadline State Document
Ä 50040217 / 10
1 Sep 2023
Amendment entry In force
1 Sep 2023
PDF
Ä 50040217 / 9
9 Feb 2023
Amendment entry In force
9 Feb 2023
PDF
Ä 50040217 / 8
25 Feb 2022
Amendment entry In force
25 Feb 2022
PDF
Ä 50040217 / 7
24 Sep 2019
Amendment entry In force
24 Sep 2019
PDF
Ä 50040217 / 6
21 Jan 2019
Amendment entry In force
21 Jan 2019
PDF
Ä 50040217 / 5
13 Dec 2018
Amendment entry In force
13 Dec 2018
PDF
Ä 50040217 / 4
15 Aug 2018
Amendment entry In force
15 Aug 2018
PDF
Ä 50040217 / M1
14 Aug 2018
Ruling to eliminate deficiencies 29 Aug 2018 Deficiencies eliminated
15 Aug 2018
PDF
Ä 50040217 / 3
21 Jan 2018
Amendment entry In force
21 Jan 2018
PDF
Ä 50040217 / 2
12 Dec 2017
Amendment entry In force
12 Dec 2017
PDF
Ä 50040217
27 Oct 2016
First entry In force
27 Oct 2016
PDF

Sources: e-Äriregister and EMTA. Data updated 1 Nov 2026. Open at the source ↗ · Report an error in the data