Bella Story OÜ

Active Registry code 12944054 OÜ Tartu linn Registered 10 Nov 2015
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Bella Story OÜ is a OÜ based in Tartu linn, registry code 12944054, status: active. Main activity: Intermediation service activities for non-specialised retail sale. Its annual report for 2025 shows revenue of €21 943 and 1 employees.

Turnover
—
State taxes
563 €
↓ 30.7% vs Q4 2025
Labour taxes
609 €
↓ 30.8% vs Q4 2025
Employees
—

Q1 2026 · data from the Tax and Customs Board (EMTA)

Position in the industry Retail trade · EMTAK 47

  • Revenue · 2025 21 943 €
    industry median 16 974 € · companies in the industry: 13 500
  • Net profit margin · 2025 -29.7 %
    industry median 1.3 % · companies in the industry: 9 480

Taxes and turnover

Q3 2022 – Q1 2026
Labour taxes per employee, € Q4 2025: 880 € · −34.1% vs Q3 2025 · industry median 1 151 € · above 31% of the industry
05001 0001 500Q3 2022 Company: — Industry median: 912 €Q3·22Q3 2023 Company: — Industry median: 976 €Q4 2023 Company: 863 € Industry median: 970 €Q4·23Q1 2024 Company: 863 € Industry median: 1 001 €Q2 2024 Company: 863 € Industry median: 1 009 €Q2·24Q3 2024 Company: 863 € Industry median: 1 048 €Q4 2024 Company: 863 € Industry median: 1 053 €Q4·24Q1 2025 Company: 1 178 € Industry median: 1 099 €Q2 2025 Company: 1 336 € Industry median: 1 126 €Q2·25Q3 2025 Company: 1 336 € Industry median: 1 155 €Q4 2025 Company: 880 € Industry median: 1 151 €Q4·25Q1 2026 Company: — Industry median: 1 115 €Q1·2605001 0001 500Q2 2024 Company: 863 € Industry median: 1 009 €Q3 2024 Company: 863 € Industry median: 1 048 €Q3·24Q4 2024 Company: 863 € Industry median: 1 053 €Q1 2025 Company: 1 178 € Industry median: 1 099 €Q1·25Q2 2025 Company: 1 336 € Industry median: 1 126 €Q3 2025 Company: 1 336 € Industry median: 1 155 €Q3·25Q4 2025 Company: 880 € Industry median: 1 151 €Q1 2026 Company: — Industry median: 1 115 €Q1·26
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Employees Q4 2025: 1 · +0.0% vs Q3 2025
0.00.20.40.60.81.0Q3 2022 Company: —Q3·22Q3 2023 Company: 1Q4 2023 Company: 1Q4·23Q1 2024 Company: 1Q2 2024 Company: 1Q2·24Q3 2024 Company: 1Q4 2024 Company: 1Q4·24Q1 2025 Company: 1Q2 2025 Company: 1Q2·25Q3 2025 Company: 1Q4 2025 Company: 1Q4·25Q1 2026 Company: —Q1·260.00.20.40.60.81.0Q2 2024 Company: 1Q3 2024 Company: 1Q3·24Q4 2024 Company: 1Q1 2025 Company: 1Q1·25Q2 2025 Company: 1Q3 2025 Company: 1Q3·25Q4 2025 Company: 1Q1 2026 Company: —Q1·26
State taxes, € Q1 2026: 563 € · −30.7% vs Q4 2025
02505007501 0001 250Q3 2022 Company: 819 €Q3·22Q3 2023 Company: —Q4 2023 Company: 765 €Q4·23Q1 2024 Company: 765 €Q2 2024 Company: 765 €Q2·24Q3 2024 Company: 765 €Q4 2024 Company: 765 €Q4·24Q1 2025 Company: 1 058 €Q2 2025 Company: 1 204 €Q2·25Q3 2025 Company: 1 204 €Q4 2025 Company: 812 €Q4·25Q1 2026 Company: 563 €Q1·2602505007501 0001 250Q2 2024 Company: 765 €Q3 2024 Company: 765 €Q3·24Q4 2024 Company: 765 €Q1 2025 Company: 1 058 €Q1·25Q2 2025 Company: 1 204 €Q3 2025 Company: 1 204 €Q3·25Q4 2025 Company: 812 €Q1 2026 Company: 563 €Q1·26
Figures by quarter
Quarter Turnover, € State taxes, € Labour taxes, € Employees
Q1 2026 — 563 609 —
Q4 2025 — 812 880 1
Q3 2025 — 1 204 1 336 1
Q2 2025 — 1 204 1 336 1
Q1 2025 — 1 058 1 178 1
Q4 2024 — 765 863 1
Q3 2024 — 765 863 1
Q2 2024 — 765 863 1
Q1 2024 — 765 863 1
Q4 2023 — 765 863 1
Q3 2023 — — — 1
Q3 2022 — 819 913 —
Q2 2022 — 819 913 1
Q1 2022 — 805 897 1

Financials by year

2016 – 2025
Revenue, € 2025: 21 943 € · −22.0% vs 2024 · industry median 16 974 € · above 53% of the industry
010 00020 00030 00040 0002016 Company: — Industry median: —20162017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 9 483 € Industry median: 25 000 €20192020 Company: 31 959 € Industry median: 21 429 €20202021 Company: 39 924 € Industry median: 23 333 €20212022 Company: 38 311 € Industry median: 22 895 €20222023 Company: 38 603 € Industry median: 20 219 €20232024 Company: 28 119 € Industry median: 18 876 €20242025 Company: 21 943 € Industry median: 16 974 €2025010 00020 00030 00040 0002018 Company: — Industry median: —2019 Company: 9 483 € Industry median: 25 000 €20192020 Company: 31 959 € Industry median: 21 429 €2021 Company: 39 924 € Industry median: 23 333 €20212022 Company: 38 311 € Industry median: 22 895 €2023 Company: 38 603 € Industry median: 20 219 €20232024 Company: 28 119 € Industry median: 18 876 €2025 Company: 21 943 € Industry median: 16 974 €2025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit, € 2025: -6 514 € · −197.2% vs 2024 · industry median 0 € · above 12% of the industry
-10 000-5 00005 00010 0002016 Company: — Industry median: —20162017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: -940 € Industry median: 246 €20192020 Company: 7 138 € Industry median: 98 €20202021 Company: 4 844 € Industry median: 245 €20212022 Company: 5 108 € Industry median: 96 €20222023 Company: 9 782 € Industry median: 20 €20232024 Company: -2 192 € Industry median: 0 €20242025 Company: -6 514 € Industry median: 0 €2025-10 000-5 00005 00010 0002018 Company: — Industry median: —2019 Company: -940 € Industry median: 246 €20192020 Company: 7 138 € Industry median: 98 €2021 Company: 4 844 € Industry median: 245 €20212022 Company: 5 108 € Industry median: 96 €2023 Company: 9 782 € Industry median: 20 €20232024 Company: -2 192 € Industry median: 0 €2025 Company: -6 514 € Industry median: 0 €2025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit margin, % 2025: -29.7 % · −21.9 pp vs the year before · industry median 1.3 % · above 10% of the industry
-40-20020402016 Company: — Industry median: —20162017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: -9.9 % Industry median: 2.6 %20192020 Company: 22.3 % Industry median: 2.7 %20202021 Company: 12.1 % Industry median: 3.3 %20212022 Company: 13.3 % Industry median: 2.8 %20222023 Company: 25.3 % Industry median: 2.2 %20232024 Company: -7.8 % Industry median: 1.5 %20242025 Company: -29.7 % Industry median: 1.3 %2025-40-20020402018 Company: — Industry median: —2019 Company: -9.9 % Industry median: 2.6 %20192020 Company: 22.3 % Industry median: 2.7 %2021 Company: 12.1 % Industry median: 3.3 %20212022 Company: 13.3 % Industry median: 2.8 %2023 Company: 25.3 % Industry median: 2.2 %20232024 Company: -7.8 % Industry median: 1.5 %2025 Company: -29.7 % Industry median: 1.3 %2025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Assets, € 2025: 44 805 € · −8.5% vs 2024
010 00020 00030 00040 00050 0002016 Company: —20162017 Company: —20172018 Company: —20182019 Company: 5 762 €20192020 Company: 11 898 €20202021 Company: 20 401 €20212022 Company: 30 983 €20222023 Company: 45 931 €20232024 Company: 48 977 €20242025 Company: 44 805 €2025010 00020 00030 00040 00050 0002018 Company: —2019 Company: 5 762 €20192020 Company: 11 898 €2021 Company: 20 401 €20212022 Company: 30 983 €2023 Company: 45 931 €20232024 Company: 48 977 €2025 Company: 44 805 €2025
Equity, € 2025: 22 110 € · −22.8% vs 2024
010 00020 00030 00040 0002016 Company: —20162017 Company: —20172018 Company: —20182019 Company: 3 894 €20192020 Company: 11 031 €20202021 Company: 15 875 €20212022 Company: 20 983 €20222023 Company: 30 920 €20232024 Company: 28 624 €20242025 Company: 22 110 €2025010 00020 00030 00040 0002018 Company: —2019 Company: 3 894 €20192020 Company: 11 031 €2021 Company: 15 875 €20212022 Company: 20 983 €2023 Company: 30 920 €20232024 Company: 28 624 €2025 Company: 22 110 €2025
Employees 2025: 1 · +0.0% vs 2024 · industry median 2 · above 5% of the industry
0.00.51.01.52.02016 Company: 1 Industry median: —20162017 Company: 1 Industry median: —20172018 Company: 1 Industry median: 220182019 Company: 1 Industry median: 220192020 Company: 1 Industry median: 220202021 Company: 1 Industry median: 220212022 Company: 1 Industry median: 220222023 Company: 1 Industry median: 220232024 Company: 1 Industry median: 220242025 Company: 1 Industry median: 220250.00.51.01.52.02018 Company: 1 Industry median: 22019 Company: 1 Industry median: 220192020 Company: 1 Industry median: 22021 Company: 1 Industry median: 220212022 Company: 1 Industry median: 22023 Company: 1 Industry median: 220232024 Company: 1 Industry median: 22025 Company: 1 Industry median: 22025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Financials by year
Year Revenue, € Net profit, € Labour costs, € Assets, € Equity, € Employees
2025 21 943 -6 514 13 937 44 805 22 110 1
2024 28 119 -2 192 11 850 48 977 28 624 1
2023 38 603 9 782 3 950 45 931 30 920 1
2022 38 311 5 108 7 654 30 983 20 983 1
2021 39 924 4 844 9 602 20 401 15 875 1
2020 31 959 7 138 5 140 11 898 11 031 1
2019 9 483 -940 8 670 5 762 3 894 1
2018 — — — — — 1
2017 — — — — — 1
2016 — — — — — 1
2015 — — — — — 0

Figures from the company’s own (non-consolidated) balance sheet and income statement. A loss is shown with a minus sign.

Financial ratios for 2025

Net profit margin
-29.7 %
Net profit / revenue
Return on equity (ROE)
-29.5 %
Net profit / equity
Return on assets (ROA)
-14.5 %
Net profit / assets
Equity ratio
49.3 %
Equity / assets
Debt ratio
50.7 %
Liabilities / assets
Current ratio
12.78
Current assets / current liabilities
Revenue per employee
21 943 €
Revenue / average full-time employees
Labour cost per employee per month
1 161 €
Labour costs / employees / 12 months (incl. employer taxes)

Annual reports

PDFs from e-Äriregister
Annual reports
Year Period Filed Report Documents
2025 1 Jan 2025 – 31 Dec 2025 3 Jun 2026 Company’s own e-Äriregister
2024 1 Jan 2024 – 31 Dec 2024 10 Jun 2025 Company’s own e-Äriregister
2023 1 Jan 2023 – 31 Dec 2023 29 Jan 2024 Company’s own e-Äriregister
2022 1 Jan 2022 – 31 Dec 2022 5 Jun 2023 Company’s own e-Äriregister
2021 1 Jan 2021 – 31 Dec 2021 15 Jun 2022 Company’s own e-Äriregister
2020 1 Jan 2020 – 31 Dec 2020 10 May 2021 Company’s own e-Äriregister
2019 1 Jan 2019 – 31 Dec 2019 22 Jun 2020 Company’s own e-Äriregister

Board

Right of representation

Any member of the management board may represent the private limited company in all transactions.

Owners

Beneficial owners

  • Liina Purm
    Direct ownership · since 31 Oct 2018

Founders and other persons

  • Liina Purm
    Founder · 2 500 € · 28 Oct 2015
shared board members, owners or beneficial owners

Activities (EMTAK)

  • 47911Intermediation service activities for non-specialised retail sale Main
Rulings
Number, date Title Deadline State Document
Ä 50017768 / 5
1 Sep 2023
Amendment entry In force
1 Sep 2023
PDF
Ä 50017768 / 4
19 Jan 2018
Amendment entry In force
19 Jan 2018
PDF
Ä 50017768 / 3
22 Dec 2017
Amendment entry In force
22 Dec 2017
PDF
Ä 50017768 / 2
10 Dec 2017
Amendment entry In force
10 Dec 2017
PDF
Ä 50017768 / M2
25 Jul 2017
Ruling to eliminate deficiencies in the annual report 24 Aug 2017 Deficiencies eliminated
25 Jul 2017
PDF
Ä 50017768
10 Nov 2015
First entry In force
10 Nov 2015
PDF
Ä 50017768 / M1
29 Oct 2015
Ruling to eliminate deficiencies 8 Nov 2015 Deficiencies eliminated
10 Nov 2015
PDF

Sources: e-Äriregister and EMTA. Data updated 2 Nov 2026. Open at the source ↗ · Report an error in the data