SELL OÜ

Active Registry code 12351414 OÜ Jõhvi linn Registered 26 Sep 2012
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SELL OÜ is a OÜ based in Jõhvi linn, registry code 12351414, status: active. Main activity: Other non-specialised retail sale. According to EMTA, turnover for Q3 2026 was €15 771 with 3 employees.

Turnover
15 771 €
↓ 42.6% vs Q2 2026
State taxes
4 285 €
↓ 13.1% vs Q2 2026
Labour taxes
2 253 €
↑ 12.8% vs Q2 2026
Employees
3
±0 vs Q2 2026

Q3 2026 · data from the Tax and Customs Board (EMTA)

Position in the industry Retail trade · EMTAK 47

  • Turnover · Q3 2026 15 771 €
    industry median 23 652 € · companies in the industry: 7 652
  • Labour taxes per employee 751 €
    industry median 1 201 € · companies in the industry: 4 663
  • Revenue · 2025 68 650 €
    industry median 16 974 € · companies in the industry: 13 500
  • Net profit margin · 2025 -6.4 %
    industry median 1.3 % · companies in the industry: 9 480

Taxes and turnover

Q4 2023 – Q3 2026
Turnover, € Q3 2026: 15 771 € · −42.6% vs Q2 2026 · industry median 23 652 € · above 43% of the industry
010 00020 00030 00040 000Q4 2023 Company: 37 586 € Industry median: 26 822 €Q4·23Q1 2024 Company: 19 126 € Industry median: 23 246 €Q2 2024 Company: 39 623 € Industry median: 26 103 €Q2·24Q3 2024 Company: 19 919 € Industry median: 24 905 €Q4 2024 Company: 37 253 € Industry median: 25 283 €Q4·24Q1 2025 Company: 26 271 € Industry median: 21 556 €Q2 2025 Company: 20 765 € Industry median: 24 404 €Q2·25Q3 2025 Company: 16 986 € Industry median: 24 441 €Q4 2025 Company: 33 965 € Industry median: 23 532 €Q4·25Q1 2026 Company: 13 480 € Industry median: 20 253 €Q2 2026 Company: 27 482 € Industry median: 23 917 €Q2·26Q3 2026 Company: 15 771 € Industry median: 23 652 €Q3·26010 00020 00030 00040 000Q4 2024 Company: 37 253 € Industry median: 25 283 €Q1 2025 Company: 26 271 € Industry median: 21 556 €Q1·25Q2 2025 Company: 20 765 € Industry median: 24 404 €Q3 2025 Company: 16 986 € Industry median: 24 441 €Q3·25Q4 2025 Company: 33 965 € Industry median: 23 532 €Q1 2026 Company: 13 480 € Industry median: 20 253 €Q1·26Q2 2026 Company: 27 482 € Industry median: 23 917 €Q3 2026 Company: 15 771 € Industry median: 23 652 €Q3·26
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Labour taxes per employee, € Q3 2026: 751 € · +12.8% vs Q2 2026 · industry median 1 201 € · above 24% of the industry
05001 0001 5002 000Q4 2023 Company: 999 € Industry median: 971 €Q4·23Q1 2024 Company: 1 024 € Industry median: 1 002 €Q2 2024 Company: 996 € Industry median: 1 009 €Q2·24Q3 2024 Company: 1 174 € Industry median: 1 048 €Q4 2024 Company: 1 121 € Industry median: 1 053 €Q4·24Q1 2025 Company: 1 051 € Industry median: 1 099 €Q2 2025 Company: 745 € Industry median: 1 126 €Q2·25Q3 2025 Company: 908 € Industry median: 1 156 €Q4 2025 Company: 1 756 € Industry median: 1 151 €Q4·25Q1 2026 Company: 915 € Industry median: 1 116 €Q2 2026 Company: 666 € Industry median: 1 131 €Q2·26Q3 2026 Company: 751 € Industry median: 1 201 €Q3·2605001 0001 5002 000Q4 2024 Company: 1 121 € Industry median: 1 053 €Q1 2025 Company: 1 051 € Industry median: 1 099 €Q1·25Q2 2025 Company: 745 € Industry median: 1 126 €Q3 2025 Company: 908 € Industry median: 1 156 €Q3·25Q4 2025 Company: 1 756 € Industry median: 1 151 €Q1 2026 Company: 915 € Industry median: 1 116 €Q1·26Q2 2026 Company: 666 € Industry median: 1 131 €Q3 2026 Company: 751 € Industry median: 1 201 €Q3·26
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Employees Q3 2026: 3 · +0.0% vs Q2 2026
0123Q4 2023 Company: 2Q4·23Q1 2024 Company: 2Q2 2024 Company: 2Q2·24Q3 2024 Company: 2Q4 2024 Company: 2Q4·24Q1 2025 Company: 2Q2 2025 Company: 3Q2·25Q3 2025 Company: 3Q4 2025 Company: 2Q4·25Q1 2026 Company: 3Q2 2026 Company: 3Q2·26Q3 2026 Company: 3Q3·260123Q4 2024 Company: 2Q1 2025 Company: 2Q1·25Q2 2025 Company: 3Q3 2025 Company: 3Q3·25Q4 2025 Company: 2Q1 2026 Company: 3Q1·26Q2 2026 Company: 3Q3 2026 Company: 3Q3·26
State taxes, € Q3 2026: 4 285 € · −13.1% vs Q2 2026
02 0004 0006 0008 000Q4 2023 Company: 6 134 €Q4·23Q1 2024 Company: 3 944 €Q2 2024 Company: 5 960 €Q2·24Q3 2024 Company: 5 242 €Q4 2024 Company: 7 022 €Q4·24Q1 2025 Company: 4 073 €Q2 2025 Company: 4 936 €Q2·25Q3 2025 Company: 5 190 €Q4 2025 Company: 7 746 €Q4·25Q1 2026 Company: 4 465 €Q2 2026 Company: 4 930 €Q2·26Q3 2026 Company: 4 285 €Q3·2602 0004 0006 0008 000Q4 2024 Company: 7 022 €Q1 2025 Company: 4 073 €Q1·25Q2 2025 Company: 4 936 €Q3 2025 Company: 5 190 €Q3·25Q4 2025 Company: 7 746 €Q1 2026 Company: 4 465 €Q1·26Q2 2026 Company: 4 930 €Q3 2026 Company: 4 285 €Q3·26
Figures by quarter
Quarter Turnover, € State taxes, € Labour taxes, € Employees
Q3 2026 15 771 4 285 2 253 3
Q2 2026 27 482 4 930 1 998 3
Q1 2026 13 480 4 465 2 745 3
Q4 2025 33 965 7 746 3 512 2
Q3 2025 16 986 5 190 2 725 3
Q2 2025 20 765 4 936 2 236 3
Q1 2025 26 271 4 073 2 102 2
Q4 2024 37 253 7 022 2 241 2
Q3 2024 19 919 5 242 2 348 2
Q2 2024 39 623 5 960 1 991 2
Q1 2024 19 126 3 944 2 048 2
Q4 2023 37 586 6 134 1 998 2
Q3 2023 30 325 5 193 2 032 2
Q2 2023 48 851 7 109 1 887 2
Q1 2023 14 577 2 453 1 339 2
Q4 2022 36 738 4 877 1 449 2
Q3 2022 23 005 3 683 1 224 2
Q2 2022 33 544 4 434 1 302 2
Q1 2022 23 943 3 054 1 316 2
Labour taxes per employee per month
250 €
Turnover per employee in the quarter
5 257 €

Q3 2026 · calculated from EMTA data

Financials by year

2016 – 2025
Revenue, € 2025: 68 650 € · −21.4% vs 2024 · industry median 16 974 € · above 70% of the industry
020 00040 00060 00080 000100 0002016 Company: — Industry median: —20162017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 37 778 € Industry median: 25 000 €20192020 Company: 44 602 € Industry median: 21 390 €20202021 Company: 64 049 € Industry median: 23 333 €20212022 Company: 79 189 € Industry median: 22 891 €20222023 Company: 87 492 € Industry median: 20 218 €20232024 Company: 87 302 € Industry median: 18 875 €20242025 Company: 68 650 € Industry median: 16 974 €2025020 00040 00060 00080 000100 0002018 Company: — Industry median: —2019 Company: 37 778 € Industry median: 25 000 €20192020 Company: 44 602 € Industry median: 21 390 €2021 Company: 64 049 € Industry median: 23 333 €20212022 Company: 79 189 € Industry median: 22 891 €2023 Company: 87 492 € Industry median: 20 218 €20232024 Company: 87 302 € Industry median: 18 875 €2025 Company: 68 650 € Industry median: 16 974 €2025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit, € 2025: -4 403 € · −202.1% vs 2024 · industry median 0 € · above 14% of the industry
-6 000-4 000-2 00002 0004 0006 0002016 Company: — Industry median: —20162017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 469 € Industry median: 246 €20192020 Company: 89 € Industry median: 98 €20202021 Company: 4 331 € Industry median: 245 €20212022 Company: 2 401 € Industry median: 96 €20222023 Company: 4 350 € Industry median: 20 €20232024 Company: 4 313 € Industry median: 0 €20242025 Company: -4 403 € Industry median: 0 €2025-6 000-4 000-2 00002 0004 0006 0002018 Company: — Industry median: —2019 Company: 469 € Industry median: 246 €20192020 Company: 89 € Industry median: 98 €2021 Company: 4 331 € Industry median: 245 €20212022 Company: 2 401 € Industry median: 96 €2023 Company: 4 350 € Industry median: 20 €20232024 Company: 4 313 € Industry median: 0 €2025 Company: -4 403 € Industry median: 0 €2025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Net profit margin, % 2025: -6.4 % · −11.4 pp vs the year before · industry median 1.3 % · above 23% of the industry
-10-505102016 Company: — Industry median: —20162017 Company: — Industry median: —20172018 Company: — Industry median: —20182019 Company: 1.2 % Industry median: 2.6 %20192020 Company: 0.2 % Industry median: 2.7 %20202021 Company: 6.8 % Industry median: 3.3 %20212022 Company: 3.0 % Industry median: 2.8 %20222023 Company: 5.0 % Industry median: 2.2 %20232024 Company: 4.9 % Industry median: 1.5 %20242025 Company: -6.4 % Industry median: 1.3 %2025-10-505102018 Company: — Industry median: —2019 Company: 1.2 % Industry median: 2.6 %20192020 Company: 0.2 % Industry median: 2.7 %2021 Company: 6.8 % Industry median: 3.3 %20212022 Company: 3.0 % Industry median: 2.8 %2023 Company: 5.0 % Industry median: 2.2 %20232024 Company: 4.9 % Industry median: 1.5 %2025 Company: -6.4 % Industry median: 1.3 %2025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Assets, € 2025: 33 944 € · −18.5% vs 2024
010 00020 00030 00040 00050 0002016 Company: —20162017 Company: —20172018 Company: —20182019 Company: 18 926 €20192020 Company: 17 679 €20202021 Company: 23 602 €20212022 Company: 23 582 €20222023 Company: 31 489 €20232024 Company: 41 631 €20242025 Company: 33 944 €2025010 00020 00030 00040 00050 0002018 Company: —2019 Company: 18 926 €20192020 Company: 17 679 €2021 Company: 23 602 €20212022 Company: 23 582 €2023 Company: 31 489 €20232024 Company: 41 631 €2025 Company: 33 944 €2025
Equity, € 2025: 24 997 € · −15.0% vs 2024
010 00020 00030 0002016 Company: —20162017 Company: —20172018 Company: —20182019 Company: 13 916 €20192020 Company: 14 005 €20202021 Company: 18 336 €20212022 Company: 20 737 €20222023 Company: 25 087 €20232024 Company: 29 400 €20242025 Company: 24 997 €2025010 00020 00030 0002018 Company: —2019 Company: 13 916 €20192020 Company: 14 005 €2021 Company: 18 336 €20212022 Company: 20 737 €2023 Company: 25 087 €20232024 Company: 29 400 €2025 Company: 24 997 €2025
Employees 2025: 2 · +0.0% vs 2024 · industry median 2 · above 50% of the industry
0.00.51.01.52.02016 Company: 2 Industry median: —20162017 Company: 2 Industry median: —20172018 Company: 2 Industry median: 220182019 Company: 2 Industry median: 220192020 Company: 2 Industry median: 220202021 Company: 2 Industry median: 220212022 Company: 2 Industry median: 220222023 Company: 2 Industry median: 220232024 Company: 2 Industry median: 220242025 Company: 2 Industry median: 220250.00.51.01.52.02018 Company: 2 Industry median: 22019 Company: 2 Industry median: 220192020 Company: 2 Industry median: 22021 Company: 2 Industry median: 220212022 Company: 2 Industry median: 22023 Company: 2 Industry median: 220232024 Company: 2 Industry median: 22025 Company: 2 Industry median: 22025
  • Company
  • Industry median

Industry: Retail trade (the EMTAK division of the main activity). Median: half of the industry is above, half below.

Financials by year
Year Revenue, € Net profit, € Labour costs, € Assets, € Equity, € Employees
2025 68 650 -4 403 32 657 33 944 24 997 2
2024 87 302 4 313 26 092 41 631 29 400 2
2023 87 492 4 350 25 587 31 489 25 087 2
2022 79 189 2 401 15 311 23 582 20 737 2
2021 64 049 4 331 10 317 23 602 18 336 2
2020 44 602 89 11 435 17 679 14 005 2
2019 37 778 469 9 869 18 926 13 916 2
2018 — — — — — 2
2017 — — — — — 2
2016 — — — — — 2
2015 — — — — — 1
2014 — — — — — 1
2013 — — — — — 1
2012 — — — — — 1

Figures from the company’s own (non-consolidated) balance sheet and income statement. A loss is shown with a minus sign.

Financial ratios for 2025

Net profit margin
-6.4 %
Net profit / revenue
Return on equity (ROE)
-17.6 %
Net profit / equity
Return on assets (ROA)
-13.0 %
Net profit / assets
Equity ratio
73.6 %
Equity / assets
Debt ratio
26.4 %
Liabilities / assets
Current ratio
3.79
Current assets / current liabilities
Revenue per employee
34 325 €
Revenue / average full-time employees
Labour cost per employee per month
1 361 €
Labour costs / employees / 12 months (incl. employer taxes)

Annual reports

PDFs from e-Äriregister
Annual reports
Year Period Filed Report Documents
2025 1 Jan 2025 – 31 Dec 2025 3 Jun 2026 Company’s own e-Äriregister
2024 1 Jan 2024 – 31 Dec 2024 24 Apr 2025 Company’s own e-Äriregister
2023 1 Jan 2023 – 31 Dec 2023 25 Apr 2024 Company’s own e-Äriregister
2022 1 Jan 2022 – 31 Dec 2022 20 May 2023 Company’s own e-Äriregister
2021 1 Jan 2021 – 31 Dec 2021 15 Jun 2022 Company’s own e-Äriregister
2020 1 Jan 2020 – 31 Dec 2020 11 May 2021 Company’s own e-Äriregister
2019 1 Jan 2019 – 31 Dec 2019 7 Apr 2020 Company’s own e-Äriregister

Board

Right of representation

Any member of the management board may represent the private limited company in all transactions.

Owners

Beneficial owners

  • Liivi Mark
    Direct ownership · since 23 Oct 2018

Founders and other persons

shared board members, owners or beneficial owners

Activities (EMTAK)

  • 47121Other non-specialised retail sale Main
Rulings
Number, date Title Deadline State Document
Ä 40034773 / 4
1 Sep 2023
Amendment entry In force
1 Sep 2023
PDF
Ä 40034773 / 3
17 Jan 2018
Amendment entry In force
17 Jan 2018
PDF
Ä 40034773 / 2
2 Dec 2017
Amendment entry In force
2 Dec 2017
PDF
Ä 40034773
26 Sep 2012
First entry In force
26 Sep 2012
PDF

Sources: e-Äriregister and EMTA. Data updated 31 Oct 2026. Open at the source ↗ · Report an error in the data