Osaühing Initiative
Active Registry code 10459952
OÜ Tallinn Registered 16 Jun 1998
Osaühing Initiative is a OÜ based in Tallinn, registry code 10459952, status: active. Main activity: Media representation. According to EMTA, turnover for Q3 2026 was €8 269 298 with 19 employees.
Turnover
8 269 298 €
↑ 28.3% vs Q2 2026
State taxes
235 013 €
↓ 32.1% vs Q2 2026
Labour taxes
109 048 €
↑ 2.8% vs Q2 2026
Employees
19
−1 vs Q2 2026
Q3 2026 · data from the Tax and Customs Board (EMTA)
Position in the industry
- Turnover · Q3 2026 8.3 mn €above 98% of companiesindustry median 15 274 € · companies in the industry: 2 027
- Labour taxes per employee 5 739 €above 92% of companiesindustry median 1 523 € · companies in the industry: 1 026
- Revenue · 2025 19.5 mn €above 98% of companiesindustry median 14 652 € · companies in the industry: 3 983
- Net profit margin · 2025 2.9 %above 40% of companiesindustry median 8.6 % · companies in the industry: 3 053
Taxes and turnover
- Company
- Industry median
Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.
- Company
- Industry median
Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.
| Quarter | Turnover, € | State taxes, € | Labour taxes, € | Employees |
|---|---|---|---|---|
| Q3 2026 | 8 269 298 | 235 013 | 109 048 | 19 |
| Q2 2026 | 6 443 236 | 346 121 | 106 099 | 20 |
| Q1 2026 | 5 665 530 | 284 366 | 124 661 | 19 |
| Q4 2025 | 6 319 127 | 298 672 | 105 594 | 19 |
| Q3 2025 | 5 185 629 | 200 794 | 105 068 | 19 |
| Q2 2025 | 5 946 236 | 221 845 | 105 204 | 18 |
| Q1 2025 | 5 835 714 | 283 707 | 114 586 | 17 |
| Q4 2024 | 7 217 603 | 309 974 | 98 683 | 17 |
| Q3 2024 | 5 670 489 | 251 682 | 93 215 | 17 |
| Q2 2024 | 5 883 078 | 281 971 | 114 012 | 17 |
| Q1 2024 | 5 345 365 | 287 777 | 169 435 | 18 |
| Q4 2023 | 6 521 210 | 315 520 | 130 553 | 20 |
| Q3 2023 | 4 878 182 | 298 277 | 142 640 | 18 |
| Q2 2023 | 5 489 754 | 297 983 | 131 989 | 20 |
| Q1 2023 | 4 461 589 | 278 387 | 145 460 | 20 |
| Q4 2022 | 5 194 237 | 265 415 | 116 121 | 21 |
| Q3 2022 | 3 604 332 | 202 906 | 117 765 | 21 |
| Q2 2022 | 4 289 678 | 199 358 | 112 699 | 23 |
| Q1 2022 | 4 499 195 | 271 568 | 127 847 | 22 |
Labour taxes per employee per month
1 913 €
Turnover per employee in the quarter
435 226 €
Q3 2026 · calculated from EMTA data
Financials by year
- Company
- Industry median
Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.
- Company
- Industry median
Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.
- Company
- Industry median
Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.
- Company
- Industry median
Industry: Activities of advertising, market research and public relations (the EMTAK division of the main activity). Median: half of the industry is above, half below.
| Year | Revenue, € | Net profit, € | Labour costs, € | Assets, € | Equity, € | Employees |
|---|---|---|---|---|---|---|
| 2025 | 19 523 215 | 564 976 | 974 668 | 5 160 705 | 1 188 910 | 17 |
| 2024 | 20 617 394 | 621 378 | 997 690 | 5 550 861 | 623 934 | 20 |
| 2023 | 18 412 732 | 369 797 | 1 251 879 | 4 516 301 | 772 448 | 24 |
| 2022 | 15 186 075 | 399 057 | 1 023 737 | 3 862 958 | 1 044 215 | 22 |
| 2021 | 13 604 929 | 382 072 | 915 473 | 4 007 272 | 1 219 792 | 21 |
| 2020 | 9 171 931 | 259 493 | 829 803 | 3 195 747 | 1 172 720 | 21 |
| 2019 | 12 102 003 | 512 760 | 904 123 | 3 255 828 | 1 381 402 | 22 |
| 2018 | — | — | — | — | — | 19 |
| 2017 | — | — | — | — | — | 15 |
| 2016 | — | — | — | — | — | 13 |
| 2015 | — | — | — | — | — | 10 |
| 2014 | — | — | — | — | — | 5 |
| 2013 | — | — | — | — | — | 6 |
| 2012 | — | — | — | — | — | 5 |
| 2011 | — | — | — | — | — | 2 |
| 2008 | — | — | — | — | — | 5 |
| 2007 | — | — | — | — | — | 22 |
| 2006 | — | — | — | — | — | 23 |
| 2005 | — | — | — | — | — | 25 |
| 2004 | — | — | — | — | — | 27 |
| 2003 | — | — | — | — | — | 24 |
| 2002 | — | — | — | — | — | 23 |
| 2001 | — | — | — | — | — | 25 |
| 2000 | — | — | — | — | — | 22 |
| 1999 | — | — | — | — | — | 16 |
| 1998 | — | — | — | — | — | 15 |
| 1997 | — | — | — | — | — | 7 |
Figures from the company’s own (non-consolidated) balance sheet and income statement. A loss is shown with a minus sign.
Financial ratios for 2025
Net profit margin
2.9 %
Net profit / revenue
Return on equity (ROE)
47.5 %
Net profit / equity
Return on assets (ROA)
10.9 %
Net profit / assets
Equity ratio
23.0 %
Equity / assets
Debt ratio
77.0 %
Liabilities / assets
Current ratio
1.29
Current assets / current liabilities
Revenue per employee
1 153 228 €
Revenue / average full-time employees
Labour cost per employee per month
4 778 €
Labour costs / employees / 12 months (incl. employer taxes)
Annual reports
| Year | Period | Filed | Report | Documents |
|---|---|---|---|---|
| 2025 | 1 Jan 2025 – 31 Dec 2025 | 30 Jun 2026 | Company’s own · audited | e-Äriregister |
| 2024 | 1 Jan 2024 – 31 Dec 2024 | 30 Jun 2025 | Company’s own · audited | e-Äriregister |
| 2023 | 1 Jan 2023 – 31 Dec 2023 | 30 Jun 2024 | Company’s own · audited | e-Äriregister |
| 2022 | 1 Jan 2022 – 31 Dec 2022 | 30 Jun 2023 | Company’s own · audited | e-Äriregister |
| 2021 | 1 Jan 2021 – 31 Dec 2021 | 30 Jun 2022 | Company’s own · audited | e-Äriregister |
| 2020 | 1 Jan 2020 – 31 Dec 2020 | 30 Jun 2021 | Company’s own · audited | e-Äriregister |
| 2019 | 1 Jan 2019 – 31 Dec 2019 | 30 Jun 2020 | Company’s own · audited | e-Äriregister |
Board
- Heiki KoitlaBoard member · since 16 Jun 1998
- Indrek SoomBoard member · since 10 Feb 2011
Right of representation
Any member of the management board may represent the private limited company in all transactions.
Owners
- OÜ Playground AdvertisingLegal person · 11609968 · 2 172 €
- S.I. OÜLegal person · 12427301 · 384 €
Beneficial owners
- Heiki KoitlaDirect ownership · since 28 Sep 2018
- Indrek SoomDirect ownership · since 28 Sep 2018
Founders and other persons
- AB Birchwood Finance OÜAudit firm · 1 Jan 2017
- Triin SeliAudit firm · 24 May 2022
Related companies
Activities (EMTAK)
- 73121Media representation Main
- 68201Rental and operating of own or leased real estate
Rulings
All rulings (PDF)| Number, date | Title | Deadline | State | Document |
|---|---|---|---|---|
| Ä 10027196 / 27 1 Sep 2023 |
Amendment entry | In force 1 Sep 2023 |
||
| Ä 10027196 / 26 26 May 2021 |
Amendment entry | In force 26 May 2021 |
||
| Ä 10027196 / 25 4 Jun 2019 |
Amendment under Commercial Code § 525 (2) | In force 4 Jun 2019 |
||
| Ä 10027196 / 24 16 Jan 2018 |
Amendment entry | In force 16 Jan 2018 |
||
| Ä 10027196 / 23 7 Nov 2017 |
Amendment entry | In force 7 Nov 2017 |
||
| Ä 10027196 / 22 22 Aug 2017 |
Amendment under Commercial Code § 525 (2) | In force 22 Aug 2017 |
||
| Ä 10027196 / 21 6 Oct 2016 |
Amendment entry | In force 6 Oct 2016 |
||
| K 10027196 / 20 30 Jun 2016 |
Commercial pledge deleted | In force 30 Jun 2016 |
||
| Ä 10027196 / 19 2 Jun 2015 |
Amendment entry | In force 2 Jun 2015 |
||
| Ä 10027196 / M11 22 May 2015 |
Procedural ruling | In force 22 May 2015 |
||
| Ä 10027196 / 18 17 Oct 2011 |
Amendment entry | In force 17 Oct 2011 |
||
| Ä 10027196 / 17 10 Feb 2011 |
Amendment entry | In force 10 Feb 2011 |
||
| Ä 10027196 / 16 23 Aug 2010 |
Transformation entry without a new registry card | In force 23 Aug 2010 |
||
| Ä 10027196 / 15 20 May 2010 |
Entry refused: deficiencies not eliminated | In force 31 May 2010 |
||
| Ä 10027196 / 14 3 May 2010 |
Entry refused: deficiencies not eliminated | In force 26 May 2010 |
||
| Ä 10027196 / M10 25 Mar 2010 |
Ruling to eliminate deficiencies | 26 Apr 2010 | In force 25 Mar 2010 |
|
| Ä 27196 / 13 31 Dec 2009 |
Amendment entry | In force 31 Dec 2009 |
||
| Ä 27196 / 12 22 Dec 2009 |
Amendment entry | In force 22 Dec 2009 |
||
| Ä 27196 / 11 28 Oct 2009 |
Entry refused: deficiencies not eliminated | In force 8 Dec 2009 |
||
| Ä 27196 / M9 1 Sep 2009 |
Ruling to eliminate deficiencies | 20 Oct 2009 | In force 1 Sep 2009 |
|
| Ä 27196 / 10 26 Jun 2009 |
Entry refused: deficiencies not eliminated | In force 1 Jul 2009 |
||
| Ä 27196 / M8 2 Jun 2009 |
Ruling to eliminate deficiencies | 12 Jun 2009 | In force 2 Jun 2009 |
|
| Ä 27196 / 9 12 May 2009 |
Amendment entry | In force 12 May 2009 |
||
| Ä 27196 / M7 23 Apr 2009 |
Ruling to eliminate deficiencies | 23 Apr 2009 | In force 23 Apr 2009 |
|
| Ä 27196 / 8 31 Mar 2009 |
Entry refused: deficiencies not eliminated | In force 23 Apr 2009 |
||
| Ä 27196 / M6 16 Feb 2009 |
Ruling to eliminate deficiencies | 20 Mar 2009 | In force 16 Feb 2009 |
|
| Ä 27196 / 7 3 Dec 2008 |
Deletion of activities from the registry card | In force 3 Dec 2008 |
||
| Ä 27196 / M5 20 Mar 2007 |
Refund of the state fee | In force 20 Mar 2007 |
||
| Ä 27196 / 6 20 Mar 2007 |
Amendment entry | In force 20 Mar 2007 |
||
| Ä 27196 / M4 21 Feb 2007 |
Ruling to eliminate deficiencies (to be served) | 22 May 2007 | In force 7 Apr 2007 |
|
| Ä 27196 / 5 27 May 2003 |
Entry decision on the register’s own initiative | In force |
Sources: e-Äriregister and EMTA. Data updated 31 Oct 2026. Open at the source ↗ · Report an error in the data